Progress IS inevitable.

Detailing and dissecting Don Tapscott’s “The Eight Net Gen Norms”. Don Tapscott’s “The Eight Net Gen Norms” details a society whose worlds ever technological advancements demand reform. It compares the baby boomer generation with the millennial generation, and observes the cultural differences and effect of growing up digital. His text combines his own research and […]

Case Study: Your Brain is evolving Right Now by Gary Small & Gigi Vorgan

As the gap between the Digital Native and Digital Immigrant closes, by means of assimilation where the Digital Native is the victor, internet users are cautioned to monitor screen time.Author’s Gary Small and Gigi Vorgan hypotheses, and experimentation provide insight on how our ever expanding world of technology may be just as much a liability […]

A Sign of The Times…

A brief analysis of Nicholas Carr’s 2008 Article “Is Google Making us Stupid?” Forgetfulness and difficulty being tentative are just a few of the problems that occur during the rise of the information age. Nicholas Carr, addresses these problems and many more in a 2008 article titled “Is Google making us Stupid?”.Beginning with a reference […]

Integrated Marketing Campaign

An in-depth analysis and review of an Integrated Marketing Campaign, detailing my endeavours to develop and market a CBD product for the growing market in Ontario, Canada. What is an Integrated Marketing Campaign? In summary, an Integrated Marketing Campaign is a showcasing of work in different mediums with the intention to provide goods or services. […]